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Honoring Special Achievement in B2B Services and Solutions Marketing

 

Thank you for your interest in our awards program. Launched in 1998, ITSMA’s Marketing Excellence Awards focus exclusively on B2B marketing for services and solutions. It is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications. Intended to get beyond the gloss and glitz, ITSMA’s Marketing Excellence Awards emphasize excellence in the four most critical aspects of success: planning, innovation, execution, and business results.

Categories for the 2017 awards include:

  • Accelerating Growth with Account-Based Marketing
  • Closing the Insight-to-Action Gap
  • Driving Business with Thought Leadership
  • Enabling Sales for New Growth Opportunities
  • Ensuring Customer Success
  • Strengthening Brand Differentiation
  • Transforming Marketing for Digital Leadership

Eligibility

The ITSMA Marketing Excellence Awards are open to all companies that sell technology, telecom, or professional services or solutions. Participation details are available in the Online Application and Submission Guidelines. Click here to access the application.

Award Types

ITSMA awards two winners in each category: 

  • Diamond: Best in class for the industry
  • Gold: Standout results in marketing impact

In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.

In the case of a tie, we give additional awards. In the unlikely event that entries in a particular category are not of the requisite quality, ITSMA reserves the right not to designate an award recipient.

Note to agencies: PR and marketing agencies are welcome to submit on behalf of clients if those clients meet the eligibility guidelines. However, awards will be given to the client directly, not the agency.

Award Selection

The awards program jury consists of members of ITSMA’s advisory boards, senior executive staff, and outside industry experts. No judge will review submissions for which there is a potential conflict of interest. All jury decisions are final.

Application Process

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The application/submission process is online, making it easier than ever to access and submit from anywhere. Please click here to access the application.

Application Deadline: June 7, 2017

Entry Fee: $495 USD payable to ITSMA

Submissions: Companies may enter multiple submissions in one or more award categories. Each submission must include its own entry fee.

Non-Disclosure: ITSMA will keep all submission data and materials strictly confidential and will not disclose any information from the submissions without formal authorization from the applicant.

Awards Ceremony: The awards will be formally presented at ITSMA’s Annual Marketing Vision Conference on November 1, 2017. The conference will also include presentations from the leaders of select award-winning programs.

Contact Ashley Turcotte at aturcotte@itsma.com, or by phone at +1-781-862-8500 x136, for additional information.

Please use Mozilla Firefox, Chrome, or Safari as a browser for best results. IE may cause problems.

Click here to apply!

Note: The Award Entry login is different than your ITSMA.com login. If you are new to this system, click here to create a new profile.